This professional platform did a kind of pilot test with a group of selected advertisers at the end of 2017, and from the first half of 2018 this functionality will be available to all those who want to take advantage of it.
And it is that although LinkedIn does not launch news as often as other social networks , it does not stop staying at the forefront. This new functionality seeks Clipping Path Service to increase the amount of time people spend on the platform and position itself among professionals from various areas as a benchmark in terms of labor and business issues.
What are Linkedin video ads?
Video ads are the new format that is part of LinkedIn's sponsored content. These posts appear with a label that says "Sponsored" in the feeds of users who meet the targeting criteria defined by the advertiser. For now, this functionality is only available for mobile viewing, but the platform ensures that it will be expanded to other devices soon.
Unlike the sponsored videos we've seen on other social networks like Facebook or YouTube, which appear right before another video starts or in the middle, LinkedIn sponsored videos show up as just another post in the feed . The advantage is that they play automatically without sound, which immediately captures the attention of the users.